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Capital Projects & Value Creation

Upon completion, brand mandated Product Improvement Plans (PIP’s) can extend franchise term, increase revenue, improve guest loyalty and enhance the guest experience; as supported by the world’s best hotel brands.

Value Creation Through Capital Investment, Renovation, And Refurbishment

Premium brands have a reputation for value and quality. To maintain guest expectations and deliver strong RevPAR and NOI margins, brand mandated property improvements (“PIP’s”) are required.

PIPs may include:

  • Guestrooms: New furniture, new décor, new softgoods and updated bathrooms
  • Common Areas: Redesign of the lobby, breakfast dining area, and meeting space
  • Exterior: New roofline and facades, new paint schemes, addition of exterior lighting, and other minor site and structure updates