Value Creation Through Capital Investment, Renovation, And Refurbishment
Premium brands have a national reputation for value and quality. To maintain guest expectations and deliver strong RevPAR and NOI margins, brand mandated property improvements (“PIP’s”) are required.
PIPs may include:
- Guestrooms: New furniture, new décor, new softgoods and updated bathrooms
- Common Areas: Redesign of the lobby, breakfast dining area, and meeting space to create open communal spaces that can be flexible and can accommodate changing needs throughout the day.
- Exterior: New roofline and facades, new paint schemes, addition of exterior lighting, and other minor site and structure updates